Outreach & Marketing Job Description
Be a part of this arts support organization that provides services to one of the largest and most active arts communities in the US. You would provide leadership and direction to an established organization that is ready to take the next big step.
Head of Outreach & MarketingStipended/Salaried Position
Senior Staff Position
Reports to Executive Director
The Head of Outreach & Marketing will primarily be responsible for:
- PR/Media Relations
- Community Outreach and Engagement
- Relationship Building
- Website Management
In conjunction with the Executive Director, they are responsible for fulfilling the mission, vision, and health of the organization. They develop the strategic plan, decide how to allocate resources, and are the principal spokespeople for the organization.
Members of the executive team work closely with each other with some overlap in responsibilities. As a team, they may be called upon to assist or provide backup to each other and the ED. All three are responsible for and expected to actively participate in core functions including but not limited to: fundraising, production of awards events, and marketing efforts.
About the Innovative Theatre Foundation: The Innovative Theatre Foundation was created to bring recognition to the great work being done in New York City's Off-Off-Broadway, to honor its artistic heritage, and to provide a meeting ground for this extensive community. The foundation produces the New York Innovative Theatre Awards. The organization advocates for Off-Off-Broadway and recognizes the unique and essential role it plays in contributing to American and global culture. We believe that publicly recognizing excellence in Off-Off-Broadway will expand audience awareness and appreciation of the full New York theatre experience.
The foundation is a not-for-profit arts organization supporting the Off-Off-Broadway community by:
- Celebrating and Recognizing extraordinary Off-Off-Broadway Theatre
- Strengthening the community and collective identity of Off-Off-Broadway
- Honoring our artistic heritage
- Advancing public interest in and understanding of the theatrical arts
- The IT Awards’ process involves all levels of the New York theatre community.
- Communicate and work with the executive team to fulfill the mission of the organization
- Be a principal spokesperson for the foundation at all events, announcements, and media opportunities
- Along with the executive team, plan and execute fundraising strategies
- Along with the executive team, act as an Executive Producer for the awards events (Nom Party & Awards Ceremony)
- Manage social media team
- Manage outreach and communication staff members as needed
- Proactively engage new companies, productions, and artists
- Be open and available to the wide community of indie theater makers to answer queries and address problems throughout the theatrical season
- Build and foster relationships with multiple stakeholders including: Off-Off-Broadway community leaders and community members, media outlets, celebrities, award alumnae (past award recipients), other community organizations, civic leaders and organizations, etc.
- Participate in community events and meetings
- Create and implement a celebrity engagement strategy to grow the network of celebrity supporters and presenters
- Serve as marketing lead and strategist for creative design of marketing and communications materials
- Oversee event marketing and ensure brand consistency and messaging across all channels and platforms
- Act as the “brand” champion and communicate the organization’s brand value, story and messaging amongst internal and external audiences by generating brand awareness through events, social media, press, and word of mouth
- Draft and edit: articles, press releases, speeches, blog posts, videos and press kit components plus other materials for both internal and external use.
- Ensure the implementation of website strategy, email acquisition and communication, content optimization, segmentation and targeting on the internet and across multi-marketing channels, reporting and analyzing metrics, and identifying new digital opportunities.
- In collaboration with the executive team and press representative, create and implement media relations strategy and create compelling press materials to earn media coverage of the New York Innovative Theatre Awards and the Innovative Theatre Foundation
- In collaboration with the press representative, proactively seek out media opportunities, coordinate and organize press events, field media requests for information, and interviews
- In collaboration with the executive team, develop event content
- In collaboration with the executive team, assist in the development and implementation of marketing plans and programs for identified initiatives
- Support the executive team as necessary
- Other responsibilities and projects as need of organization arises
- Arts Management/Marketing degree, OR equivalent work experience
- Primary Residence based in Greater New York City area
- Well versed in Microsoft Suite and Google Drive capabilities
- Understanding of the Nonprofit sector operating environment
- Demonstrated fiscal responsibility / management
- Strong organizational and project management skills required
- 3-5 year commitment to the organization - ramping to FT, year round
- Experience with public and press/media relations
- Technology / Social Media / New Media savvy - experience with social media platforms and digital marketing as well as traditional marketing techniques
- General knowledge of production
- Poise under high-stress conditions
- Strong interpersonal and communication skills
- A commitment to diversity
- Willing to prioritize Foundation first among creative and work projects - comply with Conflicts of Interest Policy.
- A highly collaborative team player who is also self-motivated, proactive and goal oriented
- A “DIY” attitude and entrepreneurial spirit
- Understanding of website maintenance helpful
How to Apply
Nominations and Applications (cover letter and resume) can be sent to: NYITResumes@gmail.com with “Head of Programming” in the subject line. Additional materials and references may be requested at a later time.
This position will be a stipend position over the first year, becoming a leadership role within 12-24 months with salary dependent upon overall organizational funding achievements.
Hours/days of work are self directed/scheduled. An average of 40 hours monthly is anticipated. Hours on a weekly basis going up to 20-50 hours per week during production & special event weeks. Weekends/Nights are sometimes required. And on production dates can be up to an 12-18 hour day.
The Innovative Theatre Foundation is an equal opportunity employer and does not discriminate on the basis of race, color, religion, national origin, gender, marital status, sexual orientation, age, disability, veteran status, or any other characteristic protected by federal, state, or local law.